How-To: Facebook AI Ads - NEW!

You've dealt with Facebook Ads Manager for years—so you know how complicated it can be, even for the pros.

It can easily take up to 30 minutes (or more) to walk through 35+ steps just to create and promote your listing on Facebook.

Not anymore.

With our all-new Facebook AI Ads, you can run a highly effective ad for your listing in less than 1 minute, in just two clicks. You'll never have to log into Facebook Ads Manager again.

So why should you run ads for your listings? Glad you asked…

👉It reassures your clients that you're executing a high-quality marketing plan to get their home sold.

👉It impresses potential sellers who will want the same level of excellence and exposure for their home when they decide it's time to sell.

👉It generates leads to feed you and your team.

👉It increases your brand awareness. The more people see your brand, the more they trust you. The more people see your brand, the more it reinforces that you're a top listing agent in the area.

Using Facebook AI Ads impresses your clients and future sellers, generates more leads, and increases your brand awareness—all of which leads to more listings.

Here's how it works:

Step 1: There are two ways to create your Facebook Ad. The first way is simply by typing /ai to the end of your Chime listing.  

The second way is by clicking "Get Started" in the email you'll receive from Curaytor once your listing is published.

Step 2:  If you haven't already done so, you'll need to create a landing page for that listing in order for the "Promote to Facebook" option to become enabled. Here's a link showing how to create your landing page.

 

Step 3: Go back to the listing page on your website, enter /ai at the end of the URL, then hit enter, and you may need to hit refresh to be able to Select "Promote on Facebook"

*Note you'll need to first create a landing page for the "Promote to Facebook" option to become enabled.

Step 4: Review your ad. We'll use AI to generate images and copy for you.

🔥 Customize Your Image Selection  

We're thrilled to introduce a new feature that offers users greater control over your Facebook Boosted Posts. With this update, you now possess the flexibility to select the images featured in your posts. While our system continues to auto-select listing images, you can now assume control by simply clicking the 'Edit Images' button. From there, you can handpick the images you desire and their preferred order.

🎉 You can now also make edits to your budget and duration.

*Please note that:

• Any updates you make to the budget and duration will only impact the ad you are creating.

• There is a limit of $500 and 10 days.

• You have the flexibility to set the budget or duration to 0, which will result in a regular post creation without boosting.

Then, click "Post & Boost on Facebook."

Step 5: And there you have it—your listing is officially boosted on Facebook🚀

• A success message will appear, along with a link to the Facebook post. That is confirmation that post and ad was successfully launched.

All ad campaigns will be automatically added to your Curaytor Seller Reports and Listing Studio. This will help you showcase the work you're doing to help sell your client's homes.

You're probably wondering…

1. How many leads should I expect to generate?

• The average across all Curaytor clients it’s approximately $10 per lead. Notably, the cost-per-lead will vary depending on the stage of the listing (e.g. Coming Soon generates more leads than Price Reduction) and the overall desirability of the listing. 

2. How will I have visibility into the metrics for my /ai campaigns?

• All of your ad metrics will be available in your ads manager account.  To access your ads manager go to: adsmanager.facebook.com and click on "Campaigns" in the left navigation bar on ads manager. 
  • Then click the ad sets tab and you will see each listing promotion that’s been launched through the Facebook /ai tool. These stats will also appear in the seller report.
    
    👀  Here's how to view them.

3. Am I able to edit the ad audience?

• No, we're not able to edit the audience.
  
  When promoting real estate listings on Facebook/Meta, we must select “special ad category” because it qualifies as a housing ad.
  
  In doing so, we have very limited audience selection tools, including the ability to target a custom audience (ie. the chunky middle).
  
  If we were to try and run the ad to a chunky middle audience, it would get denied by Facebook/Meta.
  
  This is why all listing promotion ads are targeted to the Magic Million audience.
  
  The Magic Million audience is a location +15 mile radius (the lowest radius accepted by Facebook/Meta under the housing special ad category).
  
  🔗 More info here