The number of contacts in my CRM doesn't match my Brain Lists?

This article will help if you're noticing a discrepancy between the number of leads in your CRM and Brain lists.

In your CRM, you must exclude the following from your list to match up with Brain:

  • Exclude anyone in the pipeline of Trash

  • Exclude anyone with no email

  • Exclude anyone with tags of Unsubscribe or Unsubscribed

You should match up REALLY close, usually within 10-15 people.

This can change due to the number of the list, larger lists may have larger discrepancies. 

If you have followed these steps but are still having issues, feel free to contact our Support Team via the chat tool in the bottom right-hand corner of your platform.