How-To: Seller Reports - NEW!

In this article, you'll learn how to use Curaytor's all-new Seller Report tool that allows you to create beautifully designed marketing reports for your listings in just a few clicks.

One of the most effective ways to win a listing (and turn that listing into more listings)? Our Seller Reports—now available in just a few clicks.

This might be the single most important innovation we've done in Curaytor history, and here's why…

Our Seller Reports detail the marketing metrics your listing is generating across social media, and the best part? It updates every 24 hours, so the days of manually updating or showing up to a meeting with outdated metrics is over.

You should use this report in two ways:

1. To communicate to your seller that you're doing your job.
2. To attract more listings.

Why should you bring a Seller Report to your listing appointments?

👉 It lets your clients know you've got a top-notch marketing plan in action to get their house off the market.
👉 It wows future sellers who'll want in on that same standout treatment and spotlight for their place when they're ready to sell.
👉 It's all about boosting your brand's visibility. The more people see your marketing, the more they trust you.
👉 Simply put—it’s a massive lead magnet.

Here’s how to create your own:

Step 1: Navigate to your listing and add /ai to the end to bring up the Listing Promotion home screen. Choose “Create a Seller Report”

Step 2: Next, you’ll see the workflow page where you’ll select the campaigns from Facebook, Instagram and your email campaigns from Curaytor Blast that you’d like to include in your report.

"Recommended Content" includes all content created through our /AI workflow tool for this specific listing.

"Recent Activity" includes all content created directly in your social channels [on Facebook or Instagram]  - without using our /AI workflow -  in the last 60 days.

🎯 To summarize, when you promote a listing through the Facebook AI tool or the /AI email tool, it will automatically be included in your Seller Report.

If you create content outside of the Facebook AI tool or the /AI email tool, that's the only time you would have to update your Seller Report manually by checking off those campaigns under RECENT ACTIVITY - within 60 days of posting -  if you would like to include those campaigns in your report.

👀 To further clarify for email campaign activity inclusion in seller reports:

You are not required to follow the /ai workflow for email campaigns to be included in the seller report. As long as you are using Curaytor Blast campaign tools, you will be able to select these campaigns, in the seller report, under recent activity.

Additionally, if they you use the listing promotion block in Blast, we'll recommend that Blast automatically in Seller Report content selection.

❗ PLEASE NOTE:  IF you are using 3rd party email tools, outside of the Curaytor platform, you would need to add those campaigns manually using the customization blocks, available in your seller report. 

Click "Generate".

Step 3: You’ll see a loading screen, and then a success page that shows your finished Seller Report. From here, you’ll be able to open the report in a new tab, copy and share the link, or go back to start.

Once you’ve shared the link with the seller, they can go back and click on the link at any time to view the Seller Report. 

🎉 We're thrilled to announce that you can now add custom content to your Seller Report. 

There are two ways to access your Seller Report to add your custom content:

1. Through the main workflow screen.

• "View Seller Report" allows you to view your seller reports.
• "Update Campaigns" allows you to go through the workflow that we have today to select through Facebook, Instagram, and Email campaigns.
• "Customize Report" allows you to customize your Seller Report with additional data points and/or embedded content.

2. Once you've gone through the Seller Report workflow of selecting your campaigns, you'll see a "Customize Report" button on the right sidebar:

*Please note that the existing blocks from the Seller Report cannot be changed.

How to add your custom content:

Step 1: Select "+" to add a new section.

Step 2: Select the object/section you'd like to add.

There are two different objects/sections that you can select:

• "Embed" which allows you to add a video.
  • You can either add a Youtube video by selecting "Youtube" and adding a Youtube link:

…Or by copying and pasting an embedded code into the "Embed" option, which will look something like this:

• "Stats" which allows you to add your own data points.
  • You can add your unique metrics (i.e. # of Open Houses, # of showings, etc.) by simply clicking on the text. You can add items by clicking the "+" next to "Items." You can also customize your copy.

*Please note that with the "Stats" object, you can easily hide any components on the object (Heading, Content, Button, Link) by clicking the "eye" icon on the right sidebar.

*Also note that items that you manually add to the Stats block will not automatically update.

Step 3: Once you hit "Save" you'll be brought back to the preview screen where you can view your report. 🚀

You’re probably wondering… 

1. Where are the standard metrics on the report coming from?
   

   The metrics surfaced in the report come directly from the source channel. Here is a breakdown of what each metric is comprised of:

   Views [Impressions]:

   • Blast emails delivered
   • Curaytor Listing Landing Page views
   • Lofty Listing Detail page impressions
   • Facebook Page Post Organic impressions
   • Facebook Ads Impressions
   • Instagram Post impressions (photo and video)
   • Instagram Story impressions
   • Instagram Reel plays

   Listing Engagement:

   • Blast email opens
   • Facebook Page Posts
     • Clicks (A click is any click on the post, not necessarily a click away from Facebook)
     • Comments
     • Reactions (like, love, wow, haha, sorry, anger)
   • Facebook Ads
     • Clicks
   • Instagram Post Interactions (photo and video)
     • Likes
     • Comments
     • Saved
     • Shares
     • Organic interactions only (Interactions on ads containing a media object are not counted)
   • Instagram Story Interactions
     • Replies
     • Shares

   Interested Buyers:

   • • Blast email clicks (not necessarily unique people)
     • Curaytor Listing Landing Page form submissions (unique people)

*Standard metrics only refer to the metrics that are automatically populated in the report. Standard metrics do not include the custom metrics that you can manually add to your report.

The metrics on the report update every 24 hours, in the evening.

*Standard metrics only refer to the metrics that are automatically populated in the report. Standard metrics do not include the custom metrics that you can manually add to your report.

At this time, you will not be able to customize the Seller Report for a specific agent within your team.

4. How do I update the seller report?
1. Navigate to your listing, and add /ai to the end. From there, you’ll see your workflow page, and instead of “Create a Seller Report”, you will see “Update Seller Report”. As a reminder, any campaigns created through the listing promotion workflow (Curaytor's Facebook AI tool or Curaytor's /AI Email tool) will automatically appear in the report.

2. Click on the "Listing Studio" app on the sidebar (the green house icon). From there, you'll see all of your listing promotions, and you can easily update your seller report via Listing Studio.

5. If the seller report is updated, will the seller report link change?
No, the seller report link will not change—even if the report is updated.

6. What is the "Capturing Buyer Interest" section?

This section of your seller report includes iFrame examples of the Curaytor landing pages and Lofty listing pages created for the listing.