Introduction to Email Audiences

This article will outline how you can create a blast audience.

VIDEO INSTRUCTIONS:

WRITTEN INSTRUCTIONS:

Use the method below to create your first blast audience or to add a new audience to your audience "library."

1) From the "Smart View" of your Blast Dashboard, click on the blue "Create" button to get started

2) Select "Audience" to be brought to your blast "Audience Builder"

3) Click the "Add a rule" button to see options for creating your audience

✔️ Customer profile

Customer profile pulls information from your primary CRM ➡️ [FUB or Chime] including:

• Name

• Phone

• Stage

• Source

• Tags

• Last Communicated

• Length in Database

• Convert Score

• Assigned Agent* (Admins only - see note below)

BEHAVIOR-BASED RULES

✔️ Website Activity

Website Activity pulls data related to people who have:

• Visited my website: This filter allows you to include leads who have (or have not) visited your website within a particular time period (i.e. Has visited in the last 30 days)

• Visited specific page: This filter allows you to include leads who have visited a specific page on your website (i.e. Marketing page, About page, or your newest blog)

✔️ Blast Activity

Blast Activity pulls data related to people who have:

• Opened an Email: This filter allows you to include leads who have (or have not) opened an email from you within a particular time period

• Opened a Specific Email: This filter allows you to include leads who have (or have not) opened a specific email that you have sent

• Clicked a Specific Email: This filter allows you to include leads who have (or have not) clicked a link in a specific email that you have sent

• Number of Emails Recently Sent: This filter allows you to include leads who have been sent more (or less than) a certain number of email blasts in the last 7 or 30 days

✔️ Chime Activity

Chime Activity pulls data related to people who have:

• Created an Account: This filter allows you to include people who have Signed In and Created an Account on your Chime IDX

• With Property Alert: This filter allows you to include people who are (or are not) set up with automatic property alerts

• Number of Saved Homes: This filter allows you to include people who have saved a certain number of homes

• Number of Properties Viewed: This filter allows you to include people who have viewed a particular number of properties

AUDIENCE LIMIT

Each Curaytor account can have up to 20 audiences at any given time. Once that threshold is met, you may edit/modify an existing audience or delete one to make room for a new one.

VIEW PEOPLE IN THIS LIST

On the Audience Tab, you will notice linked text underneath the audience name that says "View people in this list"

When you click on "View people in this list" you will see the leads within your audience that are:

• Subscribed

• Unsubscribed

• Trash

• Invalid

ADMINS

If you are an admin, you will see ALL leads that meet the rules you've selected for the audience because you are able to send to anyone in your database regardless of who the assigned agent is

NON ADMINS

If you are NOT an admin, you will only see leads that:

1. Meet the rules selected for the audience
2. Are assigned to you

Therefore, if you see an audience with "0" people in this list, that means no one in that particular audience, who meets those rules, is assigned to you.

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