How To Promote Your Listings

This article shows you how to promote your listings across Facebook & Instagram to maximize reach, traffic, and lead generation.

Learn how to make the most out of your listings during their lifecycle.

Follow these step-by-step instructions to master how to promote your listings using Facebook & Instagram to maximize the exposure and conversation opportunities.  

PROMOTING YOUR LISTING ON FACEBOOK (9:43)

Develop Ad Copy

1. Headline: Opportunity & Hook (Lifecycle & Lifestyle Feature)

2. Call to Action: clear, concise message 

3. Embellishments: paint broad strokes (let the consumer visualize)

4. Brevity is key

5. Use white space in between Headline, CTA, and embellishments

6. Emojis: use them sparingly and make them relevant to the messaging

Add Photos

1. Make sure to use; professional, staged, high-resolution images

2. Your “Money Shot” should have stopping power (Curb Appeal, Show Stoppers)

3. Aerial photos have a BIG impact on stopping power

4. 6-10 images ideally for engagement purposes

5. Show multiple angles of Kitchens, Living Rooms, Unique Features, Outdoor Spaces

6. Typically stay away from Beds and Baths - This creates demand and keeps the consumer wanting to see more (unless you have a gorgeous, luxury master suite)

Create a Lead Generation Landing Page in Under 3 Minutes

Develop Landing Pages 

1. Add /magic at the end of any listing or blog

2. Select Facebook Source 

3. Select Facebook Registration

4. Copy the Link > Go To Bitly.com > paste in the text box and copy the short link

5.  Add to the end of the call to action

Publish

1. Hit The Share Button

Boost

1. Objective:  engagements

2. No button

3. Select special ad category: housing

4. Set audience targeting

5. Un-select automatic placements - Facebook ONLY

6. Budget: $100-150 lifetime

7. Duration: 4-6 days

Promote Your Listings On Instagram in Under 10 Minutes