How To Promote Your Listings

This article shows you how to promote your listings across Facebook & Instagram to maximize reach, traffic, and lead generation.

Learn how to make the most out of your listings during their lifecycle.

Follow these step-by-step instructions to master how to promote your listings using Facebook & Instagram to maximize the exposure and conversation opportunities.  


If you are interested in Curaytor promoting your listings, please reach out to Sarah at



Develop Ad Copy

  1. Headline: Opportunity & Hook (Lifecycle & Lifestyle Feature)

  2. Call to Action: clear, concise message 

  3. Embellishments: paint broad strokes (let the consumer visualize)

  4. Brevity is key

  5. Use white space in between Headline, CTA, and embellishments

  6. Emojis: use them sparingly and make them relevant to the messaging

Add Photos

  1. Make sure to use; professional, staged, high-resolution images

  2. Your “Money Shot” should have stopping power (Curb Appeal, Show Stoppers)

  3. Aerial photos have a BIG impact on stopping power

  4. 6-10 images ideally for engagement purposes

  5. Show multiple angles of Kitchens, Living Rooms, Unique Features, Outdoor Spaces

  6. Typically stay away from Beds and Baths - This creates demand and keeps the consumer wanting to see more (unless you have a gorgeous, luxury master suite)

Create a Lead Generation Landing Page in Under 3 Minutes


Develop Landing Pages 

  1. Add /magic at the end of any listing or blog

  2. Select Facebook Source 

  3. Select Facebook Registration

  4. Copy the Link > Go To > paste in the text box and copy the short link

  5.  Add to the end of the call to action


  1. Hit The Share Button


  1. Objective:  engagements

  2. No button

  3. Select special ad category: housing

  4. Set audience targeting

  5. Un-select automatic placements - Facebook ONLY

  6. Budget: $100-150 lifetime

  7. Duration: 4-6 days



1. Some Headline Starters

Lifecycle: Coming Soon, Just Listed, Open House, Price Reduction, Just Sold

Non-Lifecycle: Home of the Week, Fixer Upper, Investor Alert, Dream Home, Must See

2. Example Copy (copy and paste right into Facebook)

🏡 Home Of The Week 🏡 Modern Colonial w/ Gorgeous Outdoor Space! 

For Details & (#) Photos 👉 bitly link here 👈


1) Fully Upgraded Kitchen
2) Fireplace To Stay Cozy With
3) Private 1 Acre Backyard
4) Covered Patio w/ Built-In Grill

3. For Emoji’s

Mac: Control + Command + Space Bar

PC Windows 7 Check Out These Resources!

PC Windows 8.1 or Above: Click on Toolbars -> Touch Keyboard



Promote Your Listings On Instagram in Under 10 Minutes