When you sell a home - it's important to get promotional opportunity out of it. We refer to this a Just Sold campaign.
Developing Ad Copy
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Headline = Opportunity + Hook (Just Sold + Highlight of Sale)
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Identify the hook. Did you sell the home for over listing/asking price? Over it's online 'guesstimate'? In record time? For highest price in a specific neighborhood?
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Call to Action = Clear, concise message
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Embellishment = Reinforce the Headline and CTA
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Brevity is key!
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Use white space in between Headline, CTA, Embellishments
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Emoji’s = Use sparingly - make relevant to the messaging. *Use before bitly link
Landing Page
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Paste into the Ad Copy
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Delete http://www.
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Capitalize the keywords in your domain name.
Adding Photos
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Professional, Staged, High Resolution
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“Money Shot” Should have Stopping Power(Curb Appeal)
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3-6 ideally for engagement purposes.
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Show Unique Features, Outdoor Spaces.
Publish
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Hit The Publish Button - Done!
Boost
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Audience = Location + Age
*Address + (2-3) mile radius
*Can use Zip codes if targeting specific neighborhood.
32-65+ -
Budget: $5-10 Per Day
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Duration: 7-10 Days
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No Instagram Share
See Ad Copy example below:
🏡 JUST SOLD 🏡 This Westfield Home Sold For $10,000 Over It's "Guesstimate"
If you're considering selling your home then find out what your home is REALLY worth! ➡ [YourURL.com/sellers]
Don't be fooled by an online "Guesstimate"
Looking to add the Listing Promotion service to your package? Contact sarah@curaytor.com