How do I advertise a sold listing?

When you sell a home - it's important to get promotional opportunity out of it. We refer to this a Just Sold campaign. 

Developing Ad Copy

1. Headline = Opportunity + Hook (Just Sold + Highlight of Sale)

2. Identify the hook. Did you sell the home for over listing/asking price? Over it's online 'guesstimate'? In record time? For highest price in a specific neighborhood?

3. Call to Action = Clear, concise message 

4. Embellishment = Reinforce the Headline and CTA

5. Brevity is key! 

6. Use white space in between Headline, CTA, Embellishments

7. Emoji’s = Use sparingly - make relevant to the messaging.  *Use before bitly link

Landing Page

1. Copy http://www.yourdomain.com/sellers

2. Paste into the Ad Copy

3. Delete http://www.

4. Capitalize the keywords in your domain name.

Adding Photos

1. Professional, Staged, High Resolution

2. “Money Shot” Should have Stopping Power(Curb Appeal)

3. 3-6 ideally for engagement purposes.  

4. Show Unique Features, Outdoor Spaces.  

Publish 

1. Hit The Publish Button - Done!

Boost

1.  Audience = Location + Age
   *Address + (2-3) mile radius  
   *Can use Zip codes if targeting specific neighborhood.
   32-65+

2. Budget: $5-10 Per Day

3. Duration: 7-10 Days

4. No Instagram Share

See Ad Copy example below:

🏡 JUST SOLD 🏡 This Westfield Home Sold For $10,000 Over It's "Guesstimate"

If you're considering selling your home then find out what your home is REALLY worth! ➡ [YourURL.com/sellers]

Don't be fooled by an online "Guesstimate"