- Curaytor Help Center
- Curaytor Platform
- Email Tool
Blast Merge Codes
This article will explain how the personalization merge code works.
Brain merge codes:
!first_name!
!last_name!
!email_address!
Easy Personalization
![](https://help.curaytor.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio7327165864f4f8d1cefbc2d84386bb5dScreen+Shot+2018-08-23+at+3.52.30+PM.png)
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You cannot use bold or color text in the merge field - It will NOT work properly
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If a lead has no name entered or the name field says "No Name" the greeting will only say "Hi," in the sent email.
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In the FUB email sync on the client profile, you will see the merge field - not the client name here. The name does sync, it simply does not appear in the FUB email sync at this time.
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You may use these merge codes in Brain Email Subject Line as well
![](https://help.curaytor.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio732644161ab06c4b798eb866e8835ee7Screen+Shot+2018-08-23+at+2.56.19+PM.png)
Note: When sending out a test email the personalization will show up as the test email is not actual being sent to a contact.