Purpose: Adroll’s main objective is to focus on branding and brand awareness. Commonly known as display or banner ads, Adroll campaigns display across the web, increasing your brand recall and brand affinity.
Lead Capture: Lead capture is not the objective for Adroll, however, we do have a unique Home Value page with the source "CuraytorAdroll" for any leads that may come in through that ad.
Audience: There are two campaigns - one that focuses on the top of the funnel (geographic targeting or "farming") and on the focuses on the middle of the funnel (retargeting).
Lead Source (if applicable): CuraytorAdroll
Types of Campaigns
Farming Campaign: top of funnel, covering main areas/zips
Retargeting Campaign: middle of the funnel, covering site traffic & CRM database
We focus on driving traffic to 5 different landing pages --
About or Schedule
*If you have a page on your site that you want to use instead of one of the standard 5 you can request to replace an existing campaign with that page!
Here are a few examples of what these campaigns look like: