How are leads captured on Facebook?

The Facebook ads through Accelerator are lead form ads. This means that the lead is generated on Facebook and then the information is passed onto the CRM through a direct integration.

Will the lead forms allow you to enter in international phone numbers?

Yes, the lead forms allows you to drop down and select the country name or code.

What questions are asked on the Facebook lead forms?

There are 2 standard multiple choice questions on the Facebook lead forms in addition to name, email address and phone number. Those are:

  • Do you need to sell your current home before buying?

  • Within how many months do you plan to buy a home?

How can I see the performance of my campaigns?

You will receive a monthly report that breaks down the performance of your campaigns.

What is the difference between the three sources?

All Active Listing Ad

CRM Lead Source: CuraytorPropertyLeadAd

Facebook "All Listings" Lead Ads display your team's current listings in a carousel-style and also capture leads through a lead form created on Facebook. These ads are geared toward buyers and focus on the top of the funnel traffic.

Facebook Neighborhood Lead Ads

Source: CuraytorLeadAd

Facebook Neighborhood Lead Ads focus on highlighting 3 different areas with specific price ranges and/or home features. Leads are captured through a lead form created on Facebook. These ads are geared toward buyers and focus on the top of the funnel traffic.

Chime Dynamic Ads

CRM Lead Source: Chime Paid Lead

Chime Dynamic Ads pull listings (not necessarily your own) directly from your MLS, in an effort to continue driving traffic back to your team's search page. The listings that appear in these ads change as the listings go on and off the market. These ads are geared toward buyers and focus on the top of the funnel traffic. But 20% of ad budget focuses on retargeting those that have already searched for homes on your website. The homes that appear on these ads will match the criteria they previously searched for.

Are these ads or boosted posts? Will I see these ads on my Facebook page?

These campaigns are true ads, meaning they will not appear on your Facebook page timeline.

How do I send the listings we have active for the Active Listing Campaign?

You don't have to. Our team automatically updates this campaign weekly to remove sold listings and add any new ones that have just gone on the market. We have a custom landing page that will auto populate your active listings so those are the listings we ensure are included in the campaign.

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