Developing Ad Copy
Headline = Opportunity + Hook (Just Sold + Highlight of Sale)
Identify the hook. Did you sell the home for over listing/asking price? Over it's online 'guesstimate'? In record time? For highest price in a specific neighborhood?
Call to Action = Clear, concise message
Embellishment = Reinforce the Headline and CTA
Brevity is key!
Use white space in between Headline, CTA, Embellishments
Emoji’s = Use sparingly - make relevant to the messaging. *Use before bitly link
Paste into the Ad Copy
Capitalize the keywords in your domain name.
Professional, Staged, High Resolution
“Money Shot” Should have Stopping Power(Curb Appeal)
3-6 ideally for engagement purposes.
Show Unique Features, Outdoor Spaces.
Hit The Publish Button - Done!
Audience = Location + Age
*Address + (2-3) mile radius
*Can use Zip codes if targeting specific neighborhood.
Budget: $5-10 Per Day
Duration: 7-10 Days
No Instagram Share
See Ad Copy example below:
🏡 JUST SOLD 🏡 This Westfield Home Sold For $10,000 Over It's "Guesstimate"
If you're considering selling your home then find out what your home is REALLY worth! ➡ [YourURL.com/sellers]
Don't be fooled by an online "Guesstimate"
Related Article: How do I build Facebook audiences?