Learn how to make the most out of your listings during their lifecycle.
Follow these step by step instructions to master how to promote your listings using Facebook, Instagram and Email(Blast) to maximize the exposure and conversation opportunities.
PROMOTING YOUR LISTING ON FACEBOOK (9:43)
Developing Ad Copy
Headline: Opportunity + Hook (Lifecycle + Lifestyle Feature)
Call to Action: Clear, concise message
Embellishments: Paint Broad Strokes (Let the consumer visualize)
Brevity is key
Use white space in between Headline, CTA, Embellishments
Emoji’s: Use sparingly and make relevant to the messaging.
Professional, Staged, High Resolution
“Money Shot” Should have Stopping Power(Curb Appeal, “Show Stoppers”)
Aerial Photo’s Have BIG Impact On Stopping Power
*6-10 ideally for engagement purposes.
Show multiple angles of Kitchens, Living Rooms, Unique Features, Outdoor Spaces.
Typically stay away from Beds and Baths - This creates demand and keeps the consumer wanting to see more *Unless you have a gorgeous, luxury master suite
CREATING A LEAD GENERATION LANDING PAGE (2:52)
Developing Landing Pages
/magic at the end of any listing or blog
Select Facebook Source
Select Facebook Registration
Copy the Link -> Go To Bitly.com -> Paste in the text box and copy the short link
Add to the end of the call to action
Hit The Share Button
Select Special Ad Category: Housing
Set Audience Targeting
Un-Select Automatic Placements - Facebook ONLY
Budget: $100-150 Lifetime
Duration: 4-6 Days
1. Some Headline Starters
Lifecyle: Coming Soon, Just Listed, Open House, Price Reduction, Just Sold
Non-Lifecycle: Home of the Week, Fixer Upper, Investor Alert, Dream Home, Must See
2. Example Copy (copy and paste right into Facebook)
🏡 Home Of The Week 🏡 Modern Colonial w/ Gorgeous Outdoor Space!
For Details & (#) Photos 👉 bitly link here 👈
1) Fully Upgraded Kitchen
2) Fireplace To Stay Cozy With
3) Private 1 Acre Backyard
4) Covered Patio w/ Built In Grill
3. For Emoji’s
Mac: Control + Command + Space Bar
PC Windows 7 Check Out These Resources!
PC Windows 8.1 or Above: Click on Toolbars -> Touch Keyboard
PROMOTING YOUR LISTING ON INSTAGRAM (6:43)
PROMOTING YOUR LISTING TO YOUR DATABASE [BLAST] (7:48)