Learn how to make the most out of your listings during their lifecycle.

Follow these step by step instructions to master how to promote your listings using Facebook, Instagram and Email(Blast) to maximize the exposure and conversation opportunities.  

PROMOTING YOUR LISTING ON FACEBOOK (9:43)

Developing Ad Copy

  1. Headline: Opportunity + Hook (Lifecycle + Lifestyle Feature)

  2. Call to Action: Clear, concise message 

  3. Embellishments: Paint Broad Strokes (Let the consumer visualize)

  4. Brevity is key

  5. Use white space in between Headline, CTA, Embellishments

  6. Emoji’s: Use sparingly and make relevant to the messaging.

Adding Photos

  1. Professional, Staged, High Resolution

  2. “Money Shot” Should have Stopping Power(Curb Appeal, “Show Stoppers”)

  3. Aerial Photo’s Have BIG Impact On Stopping Power

  4. *6-10 ideally for engagement purposes.  

  5. Show multiple angles of Kitchens, Living Rooms, Unique Features, Outdoor Spaces.  

  6. Typically stay away from Beds and Baths - This creates demand and keeps the consumer wanting to see more *Unless you have a gorgeous, luxury master suite

CREATING A LEAD GENERATION LANDING PAGE (2:52)

Developing Landing Pages 

  1. /magic at the end of any listing or blog

  2. Select Facebook Source 

  3. Select Facebook Registration

  4. Copy the Link -> Go To Bitly.com -> Paste in the text box and copy the short link

  5.  Add to the end of the call to action

Publish

  1. Hit The Share Button

Boost

  1. Objective:  Engagements

  2. No Button

  3. Select Special Ad Category: Housing

  4. Set Audience Targeting

  5. Un-Select Automatic Placements - Facebook ONLY

  6. Budget: $100-150 Lifetime

  7. Duration: 4-6 Days

**BONUS**

1. Some Headline Starters

Lifecyle: Coming Soon, Just Listed, Open House, Price Reduction, Just Sold

Non-Lifecycle: Home of the Week, Fixer Upper, Investor Alert, Dream Home, Must See

2. Example Copy (copy and paste right into Facebook)

🏡 Home Of The Week 🏡 Modern Colonial w/ Gorgeous Outdoor Space! 

For Details & (#) Photos 👉 bitly link here 👈

Featuring...

1) Fully Upgraded Kitchen
2) Fireplace To Stay Cozy With
3) Private 1 Acre Backyard
4) Covered Patio w/ Built In Grill


3. For Emoji’s

Mac: Control + Command + Space Bar

PC Windows 7 Check Out These Resources!

PC Windows 8.1 or Above: Click on Toolbars -> Touch Keyboard

PROMOTING YOUR LISTING ON INSTAGRAM (6:43)

PROMOTING YOUR LISTING TO YOUR DATABASE [BLAST] (7:48)



Related Articles: 

How To Create Conversations From Your Comment Sections

How To Use Convert To Follow Up With Engaged Leads

How do I create a listing page on my website?

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