NOTE: As of October 31, 2018 Facebook is requiring any ad account that contains a customer file as a custom audience to be hosted within a business manager.  

What is a business manager?

Facebook's business manager is a dashboard that allows you to manage all of your assets (pages, ad accounts, people) in one secure location.  

Why do I need a business manager?

Facebook's business manager is not only ideal for have a organized view of all your business' Facebook activity, but is also required for any ad account that has a custom audience that is a customer file (ie. Follow Up Boss database) 


How do I create a Business Manager?

Related Article: How to set up a Facebook business page.

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